# Restoration Owners Edge > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for restoration companies. Every service is offered as a free 14-day trial to restoration companies; start by texting or calling (385) 855-2416. ## Benchmark data - [Restoration companies on Google benchmark report](https://restorationownersedge.com/benchmarks/): 18,405 listings, 51 states. Median reviews 16; 14.8% have no website; 41.3% have under 10 reviews; median reviews with a website 22 vs 2 without. ## Guides - [Agency, freelancer or do it yourself: how a restoration company should buy marketing](https://restorationownersedge.com/guides/hiring-an-agency-vs-diy-restoration/): What marketing a restoration owner can run alone, what to hand off, the red flags in agency and lead-aggregator pitches aimed at this trade, what a fair monthly price is, and why trial-first beats a contract. - [Seasonality in restoration and a marketing plan for the slow stretches](https://restorationownersedge.com/guides/slow-season-marketing-plan-restoration/): When water, fire and mold work peaks by region, why the shoulder seasons are where companies fall behind, and a week-by-week plan for the slow months that fills the calendar before the next freeze. - [Pricing and quoting for restoration companies: insurance jobs, self-pay jobs and how price shapes your marketing](https://restorationownersedge.com/guides/pricing-and-quoting-restoration/): How to present restoration pricing when most jobs bill to a carrier, what to say to a self-pay mold customer, deposits and deductibles, good-better-best on rebuilds, and how pricing choices change which leads you should buy. - [Missed calls and speed to lead for restoration companies: what a 2 a.m. voicemail costs](https://restorationownersedge.com/guides/missed-calls-speed-to-lead-restoration/): Why restoration callers do not leave voicemails, how to answer at night without burning out, the text-back that holds a lead, and how to put a dollar figure on the calls you miss. - [Restoration company website essentials: the 7 things the site must do at midnight](https://restorationownersedge.com/guides/website-essentials-restoration/): What a water, fire and mold restoration website has to do for a panicked homeowner, an adjuster and a search engine, including speed, tap-to-call, loss-type pages, city pages and how to handle pricing. - [How a restoration company shows up in ChatGPT, Perplexity and Google AI answers](https://restorationownersedge.com/guides/ai-search-chatgpt-restoration/): What the AI answer engines read when a homeowner asks who to call for water damage or mold, and the profile, website and listing fixes that get a restoration company named. - [Facebook and Instagram ads for restoration companies: the non-emergency side of the trade](https://restorationownersedge.com/guides/facebook-instagram-ads-restoration/): What Meta ads can and cannot do for a water, fire and mold restoration company, the creative that works, offers, budgets, and retargeting the people who searched but did not call. - [Google Ads for restoration companies: emergency campaigns, budgets and what a water damage lead costs](https://restorationownersedge.com/guides/google-ads-for-restoration/): How to structure Google Ads for a water, fire and mold restoration company, realistic cost per call, Local Services Ads, and the settings that stop you paying for renters and DIY searches. - [Google Business Profile for restoration companies: the midnight map pack setup](https://restorationownersedge.com/guides/google-business-profile-restoration/): Categories, services, 24-hour hours, service areas, photos and posts that make a restoration profile show up when a homeowner searches at 2 a.m. - [How to get Google reviews from customers whose house just flooded](https://restorationownersedge.com/guides/get-more-google-reviews-restoration/): The walkthrough ask, the text that follows it, timing around the insurance claim, and what a healthy review pace looks like for a restoration company. ## Blog - [What a $300 shared water damage lead really costs a restoration company](https://restorationownersedge.com/blog/what-a-shared-water-damage-lead-really-costs/): The arithmetic on lead aggregators for restoration companies: shared leads, close rates, the race to the phone, and what the same money produces on your own Google profile and search ads. - [Freeze season is six weeks out. Here is what a restoration company fixes now.](https://restorationownersedge.com/blog/freeze-season-is-six-weeks-out-what-to-fix-now/): A short pre-freeze checklist for water damage restoration owners: hours on the profile, the on-call rotation, the emergency campaign built and paused, and the referral texts that go out before the first hard frost. ## Services (each a free 14-day trial) - [Google Ads management for restoration companies](https://restorationownersedge.com/services/google-ads-management/) - [Facebook and Instagram ads for restoration companies](https://restorationownersedge.com/services/facebook-and-instagram-ads/) - [AI search optimization for restoration companies](https://restorationownersedge.com/services/ai-search-optimization/) - [Local SEO and Google profile for restoration companies](https://restorationownersedge.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for restoration companies](https://restorationownersedge.com/services/website-design/) - [Social media management for restoration companies](https://restorationownersedge.com/services/social-media-management/) - [Review generation and reputation for restoration companies](https://restorationownersedge.com/services/review-generation/) - [Missed-call text-back for restoration companies](https://restorationownersedge.com/services/missed-call-text-back/) - [Email and SMS campaigns for restoration companies](https://restorationownersedge.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for restoration companies](https://restorationownersedge.com/services/bookkeeping/) - [Appointment setting for restoration companies](https://restorationownersedge.com/services/appointment-setting/) - [Analytics and reporting for restoration companies](https://restorationownersedge.com/services/analytics-and-reporting/) ## By state - [Restoration companies marketing by state](https://restorationownersedge.com/restoration-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://restorationownersedge.com/calculator/) - [Free 14-day trial](https://restorationownersedge.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://restorationownersedge.com/faq/) - [About and method](https://restorationownersedge.com/about/)