Where your competition is in Alabama
The largest concentrations of restoration companies in our Alabama data are in Birmingham, Huntsville, Dothan, Pelham, Mobile, Madison, Montgomery and Anniston. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Birmingham.
The map pack in Alabama
In Alabama, 42.2% of restoration companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Huntsville searches are not in that group. They are near 120 reviews and they ask every customer.
The website gap in Alabama
Website presence in Alabama: 87.6% of restoration companies link one, 12.4% do not. The national figure is 14.8% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
Hours and after-hours calls
75.1% of Alabama restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Alabama compares
Of the 50 states in our data, Alabama ranks 25th for the number of restoration companies, 37th for median review count, and 18th for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Alabama | 185 | 16 | 12.4% |
| Delaware | 33 | 18 | 21.2% |
| Florida | 1,662 | 13 | 20.6% |
| Georgia | 595 | 18 | 16.8% |
| Kentucky | 139 | 16 | 16.5% |
| Maryland | 274 | 14 | 13.5% |
| Mississippi | 64 | 30.5 | 9.4% |
| North Carolina | 277 | 46 | 6.9% |
| South Carolina | 214 | 32.5 | 9.3% |
What to do first in Alabama
- Set a review velocity. One review per job day, asked at the door, moves a 16-review shop past the Alabama 75th percentile (52) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Alabama customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 16 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.