Analytics and reporting for a restoration company
Most restoration owners get a monthly report full of impressions, clicks and a graph going up, and no idea whether the money was worth it. The only numbers that matter here are tracked calls by source, leads by source, jobs booked, revenue per job, and cost per booked job by channel. If a report does not get to cost per booked job, it is decoration.
The work is wiring the tracking: a separate number for Google Ads, one for the Google profile, one for the website, one for Meta, call recording on all of them, and a simple sheet or dashboard that puts the job outcome next to the source. Then one page a month that says where the jobs came from, what each one cost, and what to change next month.
In two weeks the tracking is live and the first page is in your hands with real numbers.