Where your competition is in Wisconsin
The largest concentrations of restoration companies in our Wisconsin data are in Madison, Milwaukee, Green Bay, Appleton, New Berlin, Janesville, Waukesha and Oshkosh. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Madison.
The map pack in Wisconsin
Google shows three businesses in the map pack for a search like "restoration company near me" in Madison. In Wisconsin the shops that hold those spots usually sit near the 90th percentile, 142 reviews, not the median. 16.5% of Wisconsin restoration companies have passed 100 reviews; the other 83.5% are competing for whatever is left below the fold.
The website gap in Wisconsin
14.1% of Wisconsin restoration companies list no website on their Google profile, about as many than the national 14.8%. Nationally, restoration companies with a website have a median of 22 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
82% of Wisconsin restoration companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Wisconsin compares
Of the 50 states in our data, Wisconsin ranks 22nd for the number of restoration companies, 36th for median review count, and 11th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Wisconsin | 206 | 17 | 14.1% |
| Illinois | 489 | 19 | 12.9% |
| Indiana | 224 | 27.5 | 8% |
| Iowa | 103 | 13 | 6.8% |
| Kansas | 105 | 24 | 10.5% |
| Michigan | 420 | 27 | 11.2% |
| Minnesota | 191 | 34 | 5.2% |
| Missouri | 222 | 18.5 | 14.4% |
| Nebraska | 39 | 46 | 10.3% |
What to do first in Wisconsin
- Set a review velocity. One review per job day, asked at the door, moves a 17-review shop past the Wisconsin 75th percentile (66) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Wisconsin customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 17 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.