Local SEO and Google profile for a restoration company
For an emergency trade the Google profile is the business. It is what shows at midnight, on a phone, with a call button. Most restoration profiles are set up once and abandoned: 26.3% list no hours at all, only 62.3% show 24-hour availability, and the services list is usually three generic lines. Google ranks the local pack on relevance, distance and prominence, and the owner controls two of those through categories, services, hours, posts, photos and review velocity.
The work is a full rebuild of the profile: primary category set to the one that matches your biggest revenue line, secondary categories for mold and fire, every service described, real hours, weekly posts with job photos, and questions seeded and answered. Then a steady review flow, because prominence is mostly reviews.
In two weeks you will see a complete profile, a jump in the weekly calls and direction requests Google reports, and a review request process that runs after every job.